Celebrity Designers & Bollywood designers coming in Ludhiana
With the fast increasing economy driving the upward trend of spending habits and capacity, on fashion in particular,
we indians have become more aspirational ever since we started becoming brand conscious. But access to luxury labels has remained limited to only a few. Many can’t
afford it while others residing in non-metro cities don’t have access to stores by such brands. Priya Lakhanpal from Gurgaon has founded The Best Price Show (TBPS)
to facilitate the pockets of all such aspirational consumers with luxury labels through 16 countrywide pop-up store festivals in the coming year.
After a successful show in New Delhi & Mumbai, Priya is all geared to bring the best of the Bollywood & celebrity designers like Anju Modi, Mandira Wirk and
Gaurav Gupta to city Ludhiana on July, 1 & 2 at Radisson Blu MBD. Anju Modi, who is the designer behind the beautiful outfits of Bajirao Mastani, Devdas & Ramleela
says “The Best Price Show is a very good platform for the best consumers, with the best designs at the best prices and she is very excited for the upcoming Ludhiana show.”
“When it comes to shopping, most Indians love to strike a hard bargain and prefer to shop where they can negotiate a good discount on a product or service. The upmarket
labels being offered at discount upto 75% will definitely be something a lot us have been secretly wishing for,” ends Priya with a laugh.
TBPS also plans to penetrate Jaipur, Indore, Ahmedabad, Chennai, Chandigarh, Bangalore, Pune and Hyderabad among other cities since spending on fashion has spread much beyond just tier 1 cities into tier 2 and 3 cities as well. The elite class of our country is expected to grow from current 10 million to 26 million households by 2025. And according to the Top of the Pyramid 2015 report by Kotak Wealth Management, 44 percent of India’s multi-millionaires live outside metros. But lack of efficient retail spaces and low ROI values in non-metro regions discourage luxury labels to set up infrastructure there. TBPS, through its innovative model of “bridge to luxury” will help facilitate both the brands with access to a ready customer base as well bring these labels within buying capacity of consumers from such regions. "We understand that demand is primarily driven by price. Hence, I am sure our exhibitions will be in demand in non-metros as well,” shares a confident Priya
Since all luxury brands pamper their customers with an overall experience of the look and feel of the apparels coupled with an inviting store ambience, buying from such brands is a part of that experience. TBPS will allow them to communicate the brand’s promise to their customers through the use of a unique and engaging physical environment while creating an immersive shopping experience suited to the image of such labels. Leveraging on her experience in luxury fashion and success in her earlier venture Hunkydori Styles Pvt. Ltd, Priya looks forward to open the door of TBPS in the capital for its first one day show “Store 1 – New Delhi” in April 2017.