Amway Opportunity Foundation partners with All India Confederation of the Blind to set-up Braille Library in Ludhiana for visually impaired students

Amway Opportunity Foundation partners with All India Confederation of the Blind to set-up Braille Library in Ludhiana for visually impaired students

Ludhiana– Amway Opportunity Foundation (AOF), a registered NGO and the Corporate Social Responsibility (CSR) arm of Amway India, has partnered with All India Confederation of the Blind (AICB) to set-up a Braille Library  in Ludhiana for the visually challenged students. The library is located at Vocational Training and Rehabilitation Centre for the Blind, Civil Line, Haibowal Road, Ludhiana.

The objective of setting up this library is to ensure easy access to braille books, besides which the initiative also aims at encouraging braille reading and writing amongst the visually impaired students helping them in building language proficiency. This library will cater to the individuals across age groups, who otherwise have limited access to books. The library, as of now, is stacked with books including academic books, fiction, self-help, general knowledge etc.


Elaborating on the initiative, GS Cheema, Sr. Vice President – North & East, Amway India, said, “We have been working tirelessly towards the welfare of the visually impaired with a firm belief that education and knowledge is the key to the future that create opportunities transcending physical limitations. A Braille library is a key component of that strategy.  This year alone we have supported opening of 32 braille libraries across the country, which are expected to benefit more than 11,000 visually impaired individuals. We are delighted to have partnered with AICB who are helping us set up these Braille libraries.”


Speaking on the occasion, J.L. Kaul, Secretary General, AICB, AICB, said, “I am extremely happy that Amway Opportunity Foundation has taken up the Library project at a big scale, which is very much essential for the visually impaired community and I hope that these libraries will bring more joy, a little more awareness and a whole lot more opportunity for the visually impaired.”


Amway under the National Project for the Visually Impaired, has taken various initiatives to support the cause of visually impaired including:-


Amway has supported more than 85,000 visually impaired children with Braille textbooks across 12 States.


Amway has been providing computer training to the visually impaired since 2008, and has set up 15 computer centers across the country.  A total of 1000 visually impaired individuals are getting benefited at the Amway supported computer centers.


Amway has also set-up 2 audio libraries in Indore and Madurai; launched a travel and tourism course in Kolkata; set-up a BPO in Madurai, set-up a Braille Library in Bangalore; set-up music academies for the visually impaired in Chandigarh, Raipur and Guwahati.


Amway has supported the program digitizing class XIIth educational material for National Institute of Open Schooling (NIOS), as well as select graduation and post-graduation educational material for Delhi University, Mumbai University and Hyderabad/EFLU University, which is helping different abled especially visually impaired students across the country.


Amway’s commitment to educate the visually-impaired, led Amway to launch an Android-based application ‘Accessible Reader’, which leverages available text-to-speech engines and makes it convenient for the visually impaired to read digital documents.


Amway India’s CSR initiatives


Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource on a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. This belief is articulated in Amway’s vision of helping people live better lives. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people improve their lives.


Amway Opportunity Foundation is a registered NGO and a Corporate Social Responsibility arm of Amway India.


Amway India supports a comprehensive CSR programme covering a gamut of initiatives including a water conservation project to improve the ground water level in 7 villages in the Dindigul district located around the manufacturing plant.  Amway Opportunity Foundation launched a village health program targeted at 26 villages in the Dindigul district, to provide quality healthcare to the underprivileged.  A total of 144 health check-up camps (12 camps in a month) are being conducted within a span of 12 months.   The treatment includes general health check-up, select pathological tests and medicines at zero cost to the beneficiaries.


As a key focus area, AOF has taken various initiatives to support the cause of visually impaired.   AOF also supports underprivileged children in education, health and hygiene under a project titled ‘Sunrise’. Under this project, AOF currently supports more than 15 NGOs across the country.